Leenders, Michiel R.; Blenkhorn, David L., co-autor; Lambert, Bárbara Theoto, trad.; Santos, Dilson Gabriel dos, revisor
São Paulo: Makron Books, 1991
XII, 247 p. : il. ; 24 cm
Tít. orig.: Reverse marketing: the new buyer: supplier relationship
Marketing; Comprador; Vendedor
658.8
1991