Kotler, Philip; Haider, Donald H, co-autor; Rein, Irving, co-autor; Kanner, Eliane, trad.; Ruschel, Rogério Raupp, revisor
São Paulo [etc]: Makron Books, cop. 1995
XVI, 391 p. : il. ; 24 cm
85-346-0294-8
Tít. orig.: Marketing places - attracting investment, industry, and tourism to cities, states, and nations
Indústria -- localização; Economia; Marketing; Mercado de turismo; Promoção industrial
658.8; 338
1995