An empirical investigation of cosumer ethics in a collectivist arab culture : custumer-retailer relationship (CRR) approach / Adel A. Al-Wugayan e C. P. Rao
An exploratory investigation of the ethical values of american and austalian consumers : direct marketing implications / Mohammed Y. A Rawwas, David Strutton e Lester W. Johnson
Franchising : franquia, inovação e crescimento / M. Barata Simões; colab. Franco Caruso
Análise conjunta e a sua aplicação em Marketing / Minoo Farhangmehr e José Carlos Gomes