| | TÍTULO/RESP.: | Business intelligence and analytics in small and medium enterprises / Pedro Novo Melo and Carolina Machado | | PUBLICAÇÃO: | Boca Raton: CRC Press - Taylor & Francis, 2020 | | DESC.FÍSICA: | xii,153 p : il. ; 24 cm | | ISBN: | 978-0-367-17388-3 | | : | - Process Mining;
- Using customer analytics to succeed;
- Data Management software solutions for business;
- A paradigma shift in accounting and auditing in the Era big data;
- Mobile advertising framework;
- Marketing analytics;
- Manager´s perception of business intelligence | | DATA PUB.: | 2020 | | AUTOR(ES): | Melo, Pedro Novo; Machado, Carolina , co-autor | | ASSUNTOS: | Gestão de empresas; Empresa virtual; Negócios | | CDU: | 658 | | DOCUMENTO(S): | Consultar Índice. |
|  |
