| TÍTULO/RESP.: | | AUTOR(ES): | Chaffey, Dave; Smith, PR, co-autor | EDIÇÃO: | 5th ed. | PUBLICAÇÃO: | London, etc: Routledge, 2018 | DESC.FÍSICA: | xxix, 660 p. : il., color. ; 25 cm | ISBN: | 978-1-138-19170-9 | NOTAS: | - Introduction to digital marketing;
- Remix;
- Digital models;
- Digital customers;
- Social media marketing;
- Designing digital experiences;
- Traffic building;
- Customer lifecycle communications and CRM;
- Managing digital marketing;
- Digital marketing plan | ASSUNTOS: | Marketing; Marketing digital | CDU: | 658.8; 004.7 | DATA PUB.: | 2017 |
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