Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith

Chaffey, Dave; Smith, PR, co-autor

5th ed.

London, etc: Routledge, 2018

xxix, 660 p. : il., color. ; 25 cm

978-1-138-19170-9

- Introduction to digital marketing;
- Remix;
- Digital models;
- Digital customers;
- Social media marketing;
- Designing digital experiences;
- Traffic building;
- Customer lifecycle communications and CRM;
- Managing digital marketing;
- Digital marketing plan

Marketing; Marketing digital

658.8; 004.7

2017